In person, Blackpink are more down-to-earth. Related: Buy the Collector’s Edition Box Set featuring Blackpink here Like, ‘If you don’t like me, you’ll regret it! I’m lovable and cool, you just don’t know it.’ ” “Rather than emphasizing how cute or feminine they are,” Yujung notes, “Blackpink’s confidence seems to stem from a certainty about themselves as individuals. Their videos are filled with bursts of color and inventive dancing, embodying YG’s characteristic dedication to “swag” - a term emblazoned in large letters in one of the company’s bathrooms - and fiercely independent womanhood. ![]() They make serious bangers, mixing powerful hip-hop beats with house, EDM, and more. “Who doesn’t want to perform in the States?”īlackpink’s music projects an explosive, larger-than-life force that’s both invigorating and addictive. “From the management and business side, we did have our view and vision to the States and outside of Asia,” says Daniel Hong, the CEO of YG’s U.S. ![]() Even the South Korean president has credited the group, among other cultural exports, for “giving hope and happiness to many around the world.” In the U.S., Blackpink have filled arenas and collaborated with stars like Lady Gaga and Cardi B. They’re the most-followed music act on YouTube on the streets of Seoul, you see them everywhere, from tiny screens in elevators to billboards on skyscrapers. Just earlier this year, all four were gallivanting around Paris, with front-row seats at fashion week.īlackpink are one of the most popular artists to ever come out of South Korea. The other three members have similar gigs, for the likes of Celine (Lisa), Saint Laurent (Rosé), Dior (Jisoo), and more. She’s an ambassador for the brand, as well as Chanel. flagship store for the eyewear brand Gentle Monster. After the interview, she’ll hop on a flight to attend Coachella and stop by the L.A. “These days . . . I think every day, ‘OK, how do I prepare myself for my next busy two years?’ ” she says, alternating between Korean and English. Jennie, who like her bandmates on this April afternoon is dressed down and wearing very little makeup, takes a deep breath before describing what’s ahead. Once the album (due sometime later this year) is complete, the flurry of activity will start again, giving the YG employees something new to buzz about and sending the lives of the group’s four members - Jennie, Jisoo, Lisa, and Rosé - into overdrive. And it’s where Blackpink, the world’s most popular girl group, are recording songs for their next album, their first since the early days of the pandemic. The underground floors feel more like a secret den: This is where artists practice in dance studios, record music, and trainees mingle with the stars. There are screens everywhere, showcasing YG’s huge roster. Hundreds of YG employees walk busily about. The upper floors are brightly lit and open: meeting rooms with huge windows, an employee cafeteria, even a pho restaurant. Opened in 2020, its new complex extends nine stories aboveground and five below. YG is one of South Korea’s largest entertainment agencies, producing international K-pop stars, as well as, more recently, actors and models. With their continuing popularity, BLACKPINK is expected to break more records as they travel across the world in this latest tour.In an otherwise ordinary Seoul neighborhood, the headquarters of YG Entertainment rise like a giant spaceship above the Han River. This is the first time in history that a girl group earned over 3 million USD in a single arena-concert in the United States, and they did not only once but twice at the Prudential Center. The record was broken with their performance at the Prudential Center in Newark on November 14-15, grossing 3.298 million USD each night. The North American leg of the tour is nearing the end, with only two more shows in Los Angeles at the Banc of California Stadium on November 19 and 20, and the girls are already setting records.īLACKPINK recently broke a new record after their latest shows in Newark and now holds the record for the highest-grossing U.S. The girls are making stops in cities all over the world in North America, Europe, Asia, and Australia. ![]() This is one of the most looked-forward-to tours since many fans have been waiting so long for one. This year, BLACKPINK started their world tour after releasing their long-awaited second studio album ' BORN PINK.' The tour began on October 15 and will continue until next year. They are an immense influence worldwide as they have become a brand of their own. BLACKPINK is one of the most iconic girl groups in their generation.
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